Combining commercial strategy with psychological depth to help founders, freelancers and independent consultants build high-growth businesses without self-sabotage.
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I did the work before I started selling advice.
Eighteen years in product and growth. Seven of them running my own consultancy and working with 100+ tech companies. I also built two startups. Neither went well.
I know business because I made the decisions and lived with the consequences.
I built my own career before advising anyone on theirs.
I built it abroad, through roles in product and growth, and I still work at IBM.
I did not leave a job, rebrand as a coach and start talking about a career I never had.
I am not just a guy with too much confidence.
My training includes an MSc in Integrative Counselling & Psychotherapy from the University of Derby, a Graduate Certificate in Psychology, supervised practice and five years of experience doing this work.
I do not improvise the psychological part.
I am not a social media personality or an influencer.
A large audience proves you have found a way to earn attention.
Being good at the work and being good at attracting attention are two completely different skills.
If you want a performer, there are better choices.
You do not have to leave the psychological part out.
If you come for business advisory, you also get the psychological work that often matters more than the strategy.
You do not have to leave the business context out.
If you come for psychotherapeutic work, we will not spend months getting me to understand how your business or career works.
WHAT WE CHANGE
We can work on the offer, marketing, career move, client mix or the way the business runs.
WHAT GETS IN THE WAY
If fear, shame or other people’s approval is shaping your decisions, we work there too.
I ask enough questions to understand the situation, then tell you what I think.
If I see a practical move, I suggest it. If your story does not add up, I say so.
Tell me the part you usually edit out. I will not think less of you or let you bullshit yourself.
“I left with more than advice. I left understanding what the problem actually was.”
We meet weekly or every other week, and you have WhatsApp access between sessions.